Norton for Gamers
Introducing a Legacy Brand to a New Generation
How do you take a staid 30-year old software security company and make them relevant to an entire new generation of computer users? You roll-out your products into their most traversed space - gaming. We helped brand and launch Norton for Gamers into the marketplace, with a new look, social video assets, and a stream of consistent and authentic happenings on Twitch.



Om.
A meditation for gamers, keeping them in sound mind and body.
Dreams.
A series of gamer anxiety dreams helped drive home the security features of Norton.