Norton for Gamers

Introducing a Legacy Brand to a New Generation

How do you take a staid 30-year old software security company and make them relevant to an entire new generation of computer users? You roll-out your products into their most traversed space - gaming. We helped brand and launch Norton for Gamers into the marketplace, with a new look, social video assets, and a stream of consistent and authentic happenings on Twitch.

Om.

A meditation for gamers, keeping them in sound mind and body.

Dreams.

A series of gamer anxiety dreams helped drive home the security features of Norton.

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