When Air New Zealand wanted to get some attention about its first ever JFK to Auckland direct flight, we created an experience to grab attention of the media and New Yorkers alike. Our activation was based on the idea that New Zealand not only a step ahead of us in many ways with a female Prime Minister, progressive environmental policies and a range of other social issues, but they are LITERALLY always in the future for us. So we invited people to take a trip into the future with us, from the comfort of Hudson Yards.