“Drinkwiser” is Budweiser’s responsible drinking platform that has one simple mission: to get fans to hydrate between Buds. To honor the 10th anniversary of their commitment to responsible drinking, Budweiser wanted to execute a creative campaign that could speak to a larger audience. Budweiser has been a longtime partner of the NBA, and wanted to involve them in a creative campaign to celebrate their 22nd year of collaboration. The goal: inspire this season’s sports fans to commit to responsible drinking and “Hydrate Between Buds”—whether at home, their favorite bar or anywhere they’re rooting on their team.