Hello!
Nice to meet you. I’ve been fortunate to have a long and successful career - close to 30 years at three of the world’s most legendary Creative and Digital agencies.
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I began my career at R/GA
The mid 90’s was an exciting time to be in NYC. After joining as a production assistant, I rose through the ranks to work closely with founder and CEO Bob Greenberg, and had the pleasure of producing major projects for clients such as Levi’s, The Discovery Channel, BAM, Sesame Workshop, Enterprise Rent-A-Car and TEDMED, one of the original TED programs with founder Richard Saul Wurman.
Building digital at Ruder Finn
The aughts brought me to storied PR agency Ruder Finn and with it came a world of new technology and possibilities for communications and PR. The internet, social and mobile advances fueled a surge across agencies. I spent 18 years in a variety of roles that led to my tenure as Chief Digital Officer, building a team over 50 plus of designers, strategists, UX, and creative technologists. I proudly worked on major programs for Fortune 500 clients such as Johnson & Johnson, Novartis, Amgen, Bayer, Citi, Home Depot, Jamaica, Pfizer, MetLife, Jamaica Tourist Board and Pepsico.
I also led digital and creative initiatives for meaningful non-profit institutions such as the U.S. Department of Homeland Security, Center for Photography (ICP), Xerox PARC, Michael J. Fox Foundation, Smokey Bear, Marine Corp Scholarship Foundation, The Asia Society, Smithsonian, Harvard Belfer Center, UNAIDS, NAACP and The Reach at The Kennedy Center.
Creative at Praytell.
I was excited to jump from a legacy icon agency to one of the most awarded rising agencies in the PR world. I become the first Chief Creative Officer at Praytell and helped lead it to its 6 straight years of Best Place to Work (PR Week) as well as overall 2020 Agency of the Year (PR Week, North America).
With my purview across creative strategy, design, copy and films I had the honor to lead a team of young talent on some of the biggest brands in the market including Anheuser-Busch, Destination Canada, Electrify America (Volkswagen), Norton Gaming, Pfizer, Danone, Stubhub, Fender, and Sonos.
